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Feathers and Stripes

Boston mom blogger | motherhood, baby + kids, family travel, + home

motherhood + family · July 12, 2026

Is the Bogg Bag Worth It? Real Review from a Mom of 3

If you’ve been anywhere near a pool, beach, or baseball field this summer, you’ve probably asked yourself: why are Bogg bags so popular? After years of lugging around canvas bags that fall over and get permanently stained, I finally got one. With three kids in tow, I am always hauling snacks, wet towels, and half my house. Today, I’m sharing my honest thoughts to add to the sea of bogg bag reviews out there. Let’s get into it!

The Ultimate Bogg Bag Size Comparison

When I first started shopping, I was so confused by all the bogg bag sizes. Which one actually fits five beach towels, 3 pairs of goggles, hats for the whole family, water bottles, snacks, and more? Here is the breakdown:

  • Bogg Bag Original: Also known as the largest Bogg bag, this is the one I bought. Sometimes people call it the Bogg bag xlarge, but “Original” is the official name. It measures 19″ x 15″ x 9.5″ and holds up to 40 lbs of gear.
  • Medium Bogg Bag: Officially called the “Baby Bogg.” It has the same 40 lb weight capacity but a smaller footprint, making it great for a work tote or solo pool day.
  • Small Bogg Bag: Officially called the Bogg bag bitty (or Bogg bag mini). This Bogg bag small size is adorable for kids to carry their own toys, holding about 20 lbs.

Making It Your Own: Bogg Bag Accessories

A fun part of owning a Bogg bag tote is customizing it. If your kids like Crocs, they’ll be really into accessorizing the bag!

The flair: Your kids can pick out cute little bogg bag charms that pop right into the holes. They’re called Bogg bag bits, and you can add charms and other fun items to customize your bag.

Organization: The bag comes with clear bogg bag inserts, but I added a rigid bogg bag divider to keep wet swimsuits safely away from dry clothes. You can also get a full bogg bag organizer that lines the inside.

Hydration & Tech: A bogg bag cup holder (or bogg bag drink holder) is an absolute must so your iced coffee doesn’t spill. I even snagged a bogg bag phone holder so my screen doesn’t get scratched by loose sand and I can always find it when a call comes in.

Snack setup: Did you know you can get a bogg bag topper or a hard bogg bag tray? It literally turns your bag into a tiny picnic table at the beach! For the inside, I highly recommend grabbing a bogg bag cooler insert that fits perfectly.

Mom Hack: If your bogg bag straps arrive twisted from shipping, just run them under hot water to soften the EVA foam and easily reshape them.

my Bogg bag – in a print called Greetings from New England

What’s so special about the Bogg Bag?

Moms who carry the Bogg bag to the pool, beach, and beyond have a LOT to say about it. Some moms love it, some moms hate it. Here’s the real feedback from other moms in my Facebook group when I asked their thoughts on the Bogg bag:

“I don’t love it. It’s heavy and impractical when a family’s items are in it. The weight alone is ridiculous to cart around.” -Sarah

“Mine is my pool bag and I love it for that purpose because it’s easy to find things.” -Danielle

“I think it depends what you are using it for. I love using mine for road trips and putting snacks and stuff in it because it’s sturdy and easy to find and won’t get lost or crushed.” -Christa

“Their best feature is that they are sturdy, absolutely indestructible and so easy to clean. I spilled an entire Diet Coke in our pool bag last week, and literally all I had to do was dump out the bag and hose everything down – took all of 2 minutes.” -Carey

“After years of resisting buying one and buying other off-brand varieties that broke almost immediately, I finally got one this year and it’s been great.” -Erin

“I like that it stands up and I can plop it down anywhere. It holds a lot. It is heavy and it is a bit awkward to carry, though.” -Carolyn

Real vs. Fake: The Bogg Bag Dupe

I know the price tag is steep. So, is a knock off bogg bag worth it? I tried a bogg bag target version (which is probably the most popular bogg bag knock off right now) and honestly, it was shorter in a way that made it less effective. One of the best things about the real bag is that it’s deep and holds a LOT. The authentic bags also have a patented tip-proof ribbed bottom. If you want longevity, skip the bogg bag dupe and invest in the original.

Where to Buy and How to Save

So, who sells bogg bags? You can usually find a bogg bag nearby at local boutiques, hardware stores (like Ace), or sporting goods shops. I got mine from The Paper Store, which had a bunch of cute options in colors and accessories. You can also buy Bogg bags from the Bogg retail site.

But do bogg bags go on sale? Rarely. Everyone searches for a bogg bag on sale, a hidden bogg bag clearance rack, or a magic bogg bag outlet, but they are incredibly hard to come by. I scoured the internet for a bogg bag promo code or a bogg bag coupon code and came up empty-handed. Your best bet for a discount is finding a local boutique that offers a percentage off for joining their email list.

Bogg bag colors

There are so many bogg bag colors to choose from! I was trying to decide between a classic bogg bag pink (specifically the shade “Pink Bubbles”) or the Salty Dog version, but I ultimately went with the Cape Cod print called Greetings from New England. They have everything from neutrals to wild animal prints.

The verdict: My honest thoughts

As a mom of three, this bag is an absolute must have. It hoses off in seconds, never tips over in the trunk, and fits literally everything. Yes, it’s an investment, but it’s probably the last summer utility bag you’ll ever need to buy.

Posted In: motherhood + family · Tagged: product reviews

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About Alyssa


Hi, I’m Alyssa. Mom of three, wife, dog mom, blogger. I write tips and tricks on motherhood, focusing on baby gear reviews, the best toys for kids, family travel, and home organization.

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